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    The Study Trip for Engagement and EnRichment (STEER) is a programme managed by the International Relations Office at the National University of S… Read More
    The Study Trip for Engagement and EnRichment (STEER) is a programme managed by the International Relations Office at the National University of Singapore (NUS), which introduces NUS students to the diverse socio-cultural-economic environment of new and fast-evolving regions. With expansion plans to recruit more students to new emerging markets every May and December vacation, one strategy was to revamp the branding and capture all the objectives of STEER succinctly. We were commissioned to design the revamped identity. A banner was produced in 2014 and showcased at the NUS Global Experience Fair, in which the NUS community and international partners participated. The scope of the project quickly expanded to include country specific e-flyers. The first country specific e-flyer, which was for STEER Vietnam, was produced in late 2014 and proved to be a big success. We were consequently tasked to design other e-flyers for Myanmar and Brazil. Read Less
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