Aramex is placing its leadership skills and experience in the hands of developing communities, with the aim of empowering these communities and enhancing the capabilities of young people to positively impact the process of sustainable development. 
As a group, we took on the project of Mrs. Ferdous who creates handmade soaps with natural/organic products such as Thyme, Olive Oil, Cactus and Rocco. We redesigned the soap's shape to make it look more visually appealing and designed two similar forms of packaging to match the soap. In addition, we thought a little tweak to the original logo could make it look a little more sophisticated and help sell more. The material chosen for everything was intentionally cheap to reduce the production cost for Ferdous, yet beautiful and in season.
Soap's old logo, package & forms
New Logo
The idea was to put the logo on a stamp to stamp the package immediately
Logo stamped on package paper
Soap tags indicating different scents
Stationary
Final products
Package example #1
Package example #2
Promotional items with soap as a gift pack
AlHuda soap
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AlHuda soap

The point of this project was to re-brand products made from women with small businesses funded by Aramex. We decided to work with soaps. The mai Read More

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