Aramex is placing its leadership skills and experience in the hands of developing communities, with the aim of empowering these communities and enhancing the capabilities of young people to positively impact the process of sustainable development.
As a group, we took on the project of Mrs. Ferdous who creates handmade soaps with natural/organic products such as Thyme, Olive Oil, Cactus and Rocco. We redesigned the soap's shape to make it look more visually appealing and designed two similar forms of packaging to match the soap. In addition, we thought a little tweak to the original logo could make it look a little more sophisticated and help sell more. The material chosen for everything was intentionally cheap to reduce the production cost for Ferdous, yet beautiful and in season.