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    Approach: Experiential Marketing Story: Falling asleep while driving is one of the most dangerous effects of driving under influence so we partne… Read More
    Approach: Experiential Marketing Story: Falling asleep while driving is one of the most dangerous effects of driving under influence so we partnered with Automovel Club de Portugal to create the “Open your Eyes” experience. A simple trip to the bathroom was transformed into a real live car crash. Thanks to a set of sensorial stimuli we recreated the feeling of falling asleep while driving and its dangerous consequence. Read Less
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