Wireframes
Created wireframes to think about the layout, visual hierarchy, and copy. Then put the wireframes together into InVision to test the interactions - especially the onboarding flow.
User research
Performed ethnographic interviews and created surveys in order to look at how people currently search for and find events. Tried to understand people's current behavior.
Personas
While there was potentially a very general audience for this kind of application, I wanted to target a very specific type of person who would be more likely to serve as an early adopter and who felt the most pain regarding this problem.
User flows
Took a higher level look at how someone might flow through the application in order to think about the major screens and overall architecture.
Sketching
Used pen and paper as a form of divergent thinking in order to quickly generate multiple ideas for the interface.
