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    Open Day is Box Hill Institute’s biggest annual event. To encourage potential students to attend either location, a 6 week campaign across digita… Read More
    Open Day is Box Hill Institute’s biggest annual event. To encourage potential students to attend either location, a 6 week campaign across digital, print and outdoor channels was implemented to drive traffic to the website. Tactics included: digital display ads, social media, EDMs and SEM; Adshels and campus signage; press ads and direct mail. The concept for the campaign used images of actual of students and their successful selves. The campaign resulted in over 24,000 views of the landing page, 75% of which came via social media. Attendance of the Lilydale event was nearly double the target figure and the Box Hill event had over 4,000 attendees. Read Less
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