Zika prevention campaign
Agency: OgilvyOne El Salvador
Client: World Vision
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Concept and design for a prevention campaign for World Vision
with the purpose of raising awareness by inviting people to
join a little league of brave kids in the fight against the Zika mosquito.
The league anti-Zika it's formed by three characters:
Fito the protector, Anita the scientist and Tavo the inspector
each one with a specific role which helps informed people
the different measures to prevent Zika virus.
The campaign was launched on social media and
it was adapted into different communication materials.
