Lion ®
Lion ® Brand Was launched back in the year 1998, Owned by AMERICANA GROUP since 2005.
Brand status :
Brand status :
Since 2007 the communication platform is " STRONG FLAVOR " as a slogan
Lion ® suffers from :
. Low retention and loyalty.
. Downgraded image i.e. Lion is characterized as a young male who is not trendy, local, untidy, not up to date & doesn't have a clear goal.
Demographics :
Age: 16-25
Male & Females
Basic education
Psychographic :
A & B class.
Energetic.
Up to date.
Modern.
Independent.
Behavioral :
Benefit sought : Health conscious.
The brand strategy :
