The first poster is based on rational typography, hierarchy and a grid. 400 words from the fast food restaurant are organized based on condiments available at a McDonald's counter.

The second exploration is free typography, investigating alternative readings and juxtapositions. This poster deals with the duality of messages presented at McDonald's.

The third poster utilizes the structure of the second while introducing imagery. Taking familiar images out of context presents an alternate view of the friendly corporation.

The final piece makes the editorial statement that McDonald's is representing America to the rest of the world. Text is from the book Fast Food Nation.