client. David Phillips
brief. brand catalogue
role. creative direction | art direction | design director
brief. brand catalogue
role. creative direction | art direction | design director
The Challenge
This catalogue with 200 pages was created to show David Phillips new product collection. The work involved shooting and retouching images to be used through all catalogue. It was necessary to think on a layout that could be fluid and dynamic when using a high number of lifestyle images and product information.
The Strategy
We've used images from the photoshoot to support the products technical information, and introduced in some pages light grey shapes where the products sit with respective product information. This shapes resembles the shape used on David Phillips logo and they were methodically used to make this catalogue more dynamic and easy to go through. We've also used different colours and a full spread image with headlines to differentiate sections and make it easier to read.
