Vera Uchytil's profile

Corporate Design / Stockmann, Helsinki

Vera Uchytil
•
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
Client: Stockmann, Helsinki
architects and office: Blocher Partners, Stuttgart
visual format and DNA guide: Vera Uchytil


The task:
To develop a visual format that becomes a DNA guide and directional tool for interior designers, architects and all other designers. Constantly changeable, sensually beautiful - applicable across multiple disciplines:
A multifunctional DNA structure has been generated from the shape of Stockmann's logo brand. This changes and becomes visible on the most diverse materials and forms of interior architecture & design.
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
brand storytelling Corporate Design editorial design Decoration Concepts storyboard brand communications brand identity design visual
THANK YOU FOR WATCHING !
Corporate Design / Stockmann, Helsinki
Published:
Vera Uchytil's profile

Owner

Vera Uchytil's profile
Stuttgart, Germany

Corporate Design / Stockmann, Helsinki

Brand DNA-Structures / Creative Art Direction

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives