Bacardi wanted to launch 5 very special whiskys for the first time and under the overarching campaign The Last Great Malts, Mr. President told each whisky’s unique story with 5 beautiful and characterful sites for an eCRM campaign to sustain interest and sales.

The campaign won The Grocer’s Direct Marketing Campaign of the Year 2015
Aultmore

The Aultmore distillery is in a very misty part of Scotland and was traditionally very hard for the tax man to find, its site tells this story over a sequence of desaturated foggy photographs of the.
Craigellachie

Craigellachie is a difficult sulphurous acquired taste much like its cantankerous founder, the user journey into the site is therefore deliberately a little awkward.
Aberfeldy

I translated the effect of gold foil embossed in thick black paper from the Aberfeldy bottle for digital use. The distillery makes its whisky with water from a stream with gold in it.