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Identity for fashion show S/S 15

Van Gogh girls by Victor & Rolf
Collection Haute Couture S/S15 Identity


S/S15 fashion collection 
by Victor & Rolf 

“I put my heart and soul in my work and 
have lost my mind in the process” 
                                Vincent van Gogh

Viktor&Rolf’s Spring/Summer 2015 Haute Couture collection is inspired by the raw energy of Vincent van Gogh’s exuberant depiction of the rural countryside. Flowerprint A-line babydoll dresses paired  with straw hats and flipflops form the basis for a collection of increasingly colourful and sculptural  looks.
Spring/Summer 2015 Haute Couture is a surreal exploration of print: Flower petals sprout outwards  and escape the garments, transforming 2D prints to 3D, and essentially bringing the flat surface to life.
The essence of the countryside is translated into unexpected, sculptural looks that combine abstract  graphic volumes with organic elements. Straw hats, put together with a spontaneous touch, form a  surreal nod to countryside living. They enhance the bucolic mood of the looks, ultimately merging  with the shapes of the garments, creating a new organic unity where hat and dress become one.  Sandals made in matching printed fabric complete the summer look.

Includes: logotype, posters, invitation, brochure,
label, business card, package
Materials and technique: cast printing paper, ink,
printing press, wood texture

(professor: Constantin Starcev)




Identity for fashion show S/S 15
Published:

Identity for fashion show S/S 15

Van Gogh girls by Victor & Rolf Collection Haute Couture S/S15 Identity, design decision

Published: