These fifteen years Baloto has turned many Colombians into millionaires.
That’s why we decided to celebrate our anniversary doing what millionaires do in their time off, write a self help book.
Just that this time it would be a book that truly helps people, because lets be honest, we all know that the only one that has gotten rich, or better said richer, with a self help book is the author.
| My early years as a billionaire From kneading dough to kneading fortunes |  Stop suffering for the paycheck |
When purchasing a self-help book the only one that gets rich is the author. Play Baloto. |
Agency: Sancho BBDO
Client: GTech
Product: Baloto

VP Creatives: Hugo Corredor + Giovanni Martínez
Total Work Creative Director: Daniel Álvarez

Copywriter: Matthew McNish
Art Director: Tatiana Rico

Cameraman: Miguel Orjuela
Account Manager: Felipe Espinal
Account Director: Juliana Ramírez

Production: La Post
Executive Producer: Alejandra Ramírez
Motion Graphics: Dafna Vallejo

Lottery Best Seller
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523
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Lottery Best Seller

The first collection of self-help books that really could turn people into millionaires.
36
523
1
Published: