Social media management and content development with an “always on” setup on Facebook for five Asian markets: The Philippines, Singapore, Thailand, Vietnam, and Indonesia.

What We Did:
Based on the current Qantas Customer journey, we developed content themes covering product/service offerings, travel, lifestyle, and leisure in different formats across five markets. We’ve also added user-generated content and QCCT’s philanthropic initiatives to the mix.

Destination
Look at incredible destinations in Australia, New Zealand, and South America.

Airline
Fly with Qantas and get the Aussie experience from the moment you step aboard, including amazing lounges, new planes, and the premium dining experience.

Engagement
People love to share their travel stories and opinions. We want to explicitly invite Qantas fans to share their experiences.

How To’s
The ultimate need-to-knows about traveling.

Impact:
The team began implementing the social and content strategy, together with paid advertising, from March to August 2016, and we were able to achieve the following results: