FORA DE PORTAS
A fresh approach to fado traditional portuguese music, the brand avoids all the typical symbols related to fado as a dark, closed and moody, yet beautiful state of mind.
FADOS FORA DE PORTAS means taking fado outside its usual locations, unlocking its boundaries and changing old perspectives and prejudices, the brand takes fado for a walk outdoors to see what happens.
Mainly directed to young people who started to hear fado in a new way, FADOS FORA DE PORTAS places fado in a different universe facing unpredictable situations, so the brand states that if you unlock your own limits you'll find a lighter still beautiful approach to fado music.
The main symbol reinterprets a key upside down, creating an original brand speech to give fado a new voice.
© sara palaio @ joana esparteiro