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    I was engaged by WINTR on behalf of W+K Portland to redesign the global platform for Yoplait. I pitched several different approaches that would e… Read More
    I was engaged by WINTR on behalf of W+K Portland to redesign the global platform for Yoplait. I pitched several different approaches that would echo a refreshed look and feel for the brand, provide meaningful product content - including nutritional information, recipes and incentives beyond the sale. Over the course of three weeks, I worked with WINTR and the W+K Portland team to present various design directions for their main digital platform. Ultimately, these designs went unused as the client changed direction. Read Less
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ABOUT THE PROJECT
With a well-established brand presence, I was engaged by WINTR on behalf of W+K Portland to redesign the global platform for Yoplait. In a fast & furious design marathon, I pitched several different approaches that would echo a refreshed look and feel for the brand, provide meaningful product content - including nutritional information, recipes and incentives beyond the sale.

Over the course of three weeks, I worked with WINTR and the W+K Portland team to present various design directions for their main digital platform. Ultimately, these designs went unused as the client changed direction.
Credits

Client: Yoplait / W+K Portland
Agency: WINTR
Design/Art Direction: Andy Burdin
UX/Discovery: Andy Burdin
Year: 2015

All imagery/copy are property of Yoplait.