East 2nd Soap
Todd makes unique soaps with natural ingredients he’s proud of and he wanted a box that he felt was their equal. The references he brought were Japanese products; simple packages that were unique to their product they held. We went through many versions to get the glue-less, folding one we have now. A challenge since the soaps aren’t only not the same size but also change size as they age.
The graphic design was inspired by kanji characters and the deco-ish patterns of mineral powder that top his soap. There’s even a mini East Van cross, a municipal symbol that’s been scrawled and carved into the streets since the 60’s and made into an icon, on the side.
