Gifting means caring and giving corporate gifts is the best option available to keep your business relationship stronger. In business sector, your brand value means a lot. But gaining brand value is not an easy task. Though exchanging corporate gifts is not mandatory, but it can play a vital role to establish your brand image. You may not see the outcome at present, but trust me it has widespread values.

Nowadays companies keep a huge budget for marketing. Their problem is they do not think corporate gifting is essential. But corporate gifting related campaigns are the fundamental part of strategic marketing. Gifting small items like a pen seems simple from the surface, but it promotes your brand value in deep. 

So what is a corporate gift?

It is a gift embedded with your business logo actually. Like other gifts, it is given in occasional days i.e. Christmas, Thanksgiving etc. Suppose you gift a pen to your client in Christmas. As a daily used item, he or she is going to use it. And whenever they use, they see your logo. As a result, when they are going to make a business deal, you will get priority obviously.

Once there was a time when the idea of corporate gifting was not so popular. But as soon as the online retailers started helping in this field, it gains popularity. A gift is like a bullet. After sending a gift, you cannot take it back. So, taking some steps can give you advantage over your competitors.

Actually there is no hard and fast rule of sending corporate gifts. But you know every company has their own policy. There are companies where gifts are not welcomed. Also there are some company where the dollar value of a gift item is limited. So, you may have to look on the recipient's policy before sending a gift. No one wants to see a gift returned from the receiver.

Another important thing is considering cultural differences. Each country has their own rules for accepting gifts. Try to respect the local rules when you send gifts abroad. As an example, you must not wrap your gifts while sending it to China.

You know you are not the only company sending corporate gifts. So what makes your gift more valuable than others? In my opinion, a handwritten card will give you advantage over your competitors. A handwritten card means more personal than a typed one.

Last but not the least never ever compromise with quality. If you cannot send a quality gift to your clients, how can you do a quality business with them? Your gift item maybe as simple as a pen, but it must look premium. If possible, you may consider delivering the package personally. It means a lot, it will keep you at the top of their mind.

So what are you waiting for?

If you are in need of a corporate gifting service, contact GiftCity today. They are the best in Singapore. They have no hidden charge like others and their after sale service is up to the mark. Ping them on their website or Facebook now!