The solution is based on the representation of the three main forms and the title of the exhibition, written by a handmade character to resemble the sketch done on the white sheet of paper. The graphics comes from the main choices forms, in fact, creating a grid based on these, it was possible to develop a character that distinguishes the entire project. The focus then the elaborate graphics on this font created from scratch. Also in all the papers will be printed in the shapes of the three main forms in UV varnish, as if to remind a lack, an 'area-boo', to create interaction with the user. This interaction is completed with the guerrilla marketing operation. The colors used in the project they want to remember the first use, the first report that the graph has with the surface of paper. This will be emphasized by the use of uncoated and graphics blank cards it will be represented with a color Pantone 426 Uncoated, ie a charcoal gray similar to the pencil.
