• Add to Collection
  • About

    About

    Type: Corporate Identity Year: 2011 Visual value on the logo inspired by figure eight ropes (known as simpul delapan in indonesia). Figure eigh… Read More
    Type: Corporate Identity Year: 2011 Visual value on the logo inspired by figure eight ropes (known as simpul delapan in indonesia). Figure eight ropes is used by nearly 90% rock climbers around the world. The eight ropes has 80% power level comparing to other binder knot because when it gets traction or load, the figure eight will get stronger. The idea behind the logo is to analogize human and nature environment. In this case climber (human), rock climbing (nature and environment) and the rope ( a medium that connect human to nature). Read Less
    Published: