Brief

The brief asked me to create something entirely new and different for Scrabble. I decided to do three print advertisements all consecutively portraying the same idea. The idea being that if you played more Scrabble you would have a better choice of words, given the Scrabble tiles you are dealt with, even with the smallest and easiest of words. The point is to start scrabble from a young age and you will develop a knack for your choices in words which goes a far way in every day life.

I wanted to make the look and the message behind all three adverts easy to understand and a clear and concise consistency throughout.