Design and Art Direction Yuri Lence Made in Fedoriv Agency Client Silenza
The concept
Silenza is a multibrand lingerie store for women, it gives the opportunity to choose. That’s why the site not merely informs, it gives the opportunity to feel the choice and dive into the endless space of senses.
The technology
The website makes it possible to manage the story with the help of a smartphone offering feel what is happening literally on your fingertips.
The story
Invented in Ukraine, filmed in Italy. As in the real life,
on the site you influence developments with your choice, interacting with the video, the user creates his own version of story.
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The makers
Agency — Fedoriv
CEO — Andriy Fedoriv
Head of New Media — Arkady Pasechnik
Art Director, Designer — Yuri Lence
Copywriter — Olha Paholok
Motion Designer — Yurii Khomovskyi
Actors — Pavel Grobosky, Ksenia Palfi
Production — 16on9
Director — Nikita Kazmiruk
Operator — Vladimir Kalischuk
Producer — Tanya Tchaikovsky
Stylist — Eugene Skvarsky
Sound and Montage — Propeller Studio
