We've designed a stand to showcase the beautiful New Beetle with the tagline:
Edgy meets curvy.
Also we gave out temporary tattoos inspired by the New Beetle.
An automated door branding.
Edgy actually met curvy.
Artwork of the launch key visual.
An outdoor on the road to festival area.
A goody bag for the festival and an i-pad cover.
Tattoo packaging.
Tattoos we've designed.
An applied example.
How to "Beetleize" yourself...
A branding inside the festival building; Unique Istanbul.
We've also built a Photo Booth inspired by the "edgy meets curvy" concept.
Below, a branding announcing this photo booth.
A photo taken in the booth. That's me on the left :)
New Beetle Launch at Crystal Apple Creativity Festival
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New Beetle Launch at Crystal Apple Creativity Festival

We didn't have any mass media budget for the launch campaign of a relatively niche car, The New Beetle. We saw the country's one of the most talk Read More
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