Nonn's is a flooring, cabinet, countertop and appliance retailer with three locations in Wisconsin. In 2016, Pop-Dot began a project to redesign the existing Nonn's site that would give it the personality and sophistication of the idea behind their advertising campaign: Nonn's has big box prices and boutique selections -- two things you don't usually see together.
There were many objectives the site had to meet before it could go live. Design-wise, we wanted the site to have a sophisticated look that gave the overall idea of "boutique selections." This goal was met through photography, font choices, and colors. The user experience of the site also had to be spot-on before being turned over to the people of Wisconsin. Throughout the site you'll see multiple ways to navigate from page to page, and we worked particularly hard to help guide the user down the pages and into the site as effortlessly as possible.
Mobile responsiveness was also a huge consideration in the development of the site. Below you'll see how page elements change as screen sizes do.
