Save the Date! Postcard
Save the Date!
UWM Postcard
Objective: Create a postcard for students living in the residence halls to remind them of the contract submission deadline.

Rationale: I wanted to maintain a certain design style for all the University Housing projects given to me by my creative director. Most of these projects were larger scale productions that were being sent home to each student. For this postcard, I wanted to maintain my vintage modern look. As the University Housing of UWM only has one small logo, I decided to speak with my creative director and establish a brand identity for the residence halls. I had developed a logo earlier in the year which was used on the “Prospective Student” Postcard, which was well recieved, but I felt as if the logo was not fully solved. I went on and revised this logo to include the color scheme that each of the residence halls use for their respective buildings. This logo is currentlly being used on all important residence hall documents. Also, I was given the opputunity to go out into the field by shooting my own photography instead of stock photos that were insuffiecient to my vision. The idea was to show that residence hall students were happy students , thus leading to a higher amount of returning residents.
Save the Date! Postcard
2
145
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Published:

Save the Date! Postcard

Postcard
2
145
0
Published:

Creative Fields