Eldridge Home Team is a local Tallahassee real estate company that is passionate about delivering client experiences. With a few years of experience and having found their vocation, they asked us to design their brand to communicate their vision and core purpose. We began with a face-to-face where we could understand the company's vision and defined three drivers to guide and inspire the project: customers, relationships and service.
Through research and sketches we found a solution in creating a geometric image of a Magnolia flower. An “E” is incorporated into the stem. A Magnolia is a flowering plant species. Appearing before bees did, the flowers are theorized to have evolved to encourage pollination by beetles. To avoid damage from the beetles, the carpels of Magnolia flower are extremely tough.