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Hyundai Heavy Industries
Challenge
Come up with a creative strategy/idea how to reach and involve customers, potential customers and dealers. Main objective: more sales (and store traffic).

1. Closing the acquisition gap by lead generation.

Therefor we organize a BIG ANNUAL EVENT (local, national or pan-european). Dealers and (potential) customers can test, use and play with the newest equipment and meet each other to exchange experiences, share information and... compete!!!
2. Closing the sales gap by conversion.

Therefor we create a CONTACT STRATEGY. Define all touchpoints, create a customer journey for existing and potential customers.
3. Closing the retention gap by bonding.

Introducing a CUSTOMER LOYALTY PROGRAM with offers, discounts and privileges: The Hyundai Heavy Industries 'GOLD CARD'.
4. Motivate and involve dealers.

Therefor we create a DEALER INCENTIVE PROGRAM. Introducing the Hyundai HI GOLD LEAGUE.
Masculin, competitive, sales driven. Collect points on sales, after sales, training and other criteria. And win cool prizes!!!
Extra's
- TV-format on Discovery Channel to create awareness. Tower of Power! Battle of the Forklifts, Warehouse Wars, The Excavatorrr, etc.
- YouTube Channel (awareness)
- Magazine
- Blogging, vlogging, social media (awareness)
Hyundai Heavy Industries
2
284
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Published:

Hyundai Heavy Industries

Hyundai Heavy Industries dealer activation plan
2
284
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives