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    My thesis project focused on an effective way of introducing new and beginner snow sport enthusiasts to backcountry riding. over the course of a … Read More
    My thesis project focused on an effective way of introducing new and beginner snow sport enthusiasts to backcountry riding. over the course of a year I gathered evidence showing the gaps in the process of getting into backcountry riding, interviewed professionals and enthusiasts of various skill levels, identified opportunities based on psychological traps that exist in dangerous situations, and fully immersed myself in the entire experience. By conducting all of these research methods I developed an interactive campaign that would be set at ski resorts to introduce enthusiasts in a way that allows them to identify the physical, and psychological dangers that lurk in the backcountry. Read Less
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