AEG Brand Content
Content is king. Without an ever updating content model it would be difficult to draw users back to the app, which is why a dynamic feed approach was considered to be the best solution. In this way, important everyday tools and information could remain easily accessible, but other content could evolve and change with the user, helping them to expand their knowledge, and therefore fitting into the core AEG brand message “Inspire and educate”. With this in mind we identified two main user scenarios: a weekday user who has limited time during the evenings, and requires an easy solution for their evening meal and a weekend user who has more time and so is motivated to experiment and learn.
AEG Brand Content was created for, and in close collaboration with Bratislava-based agency Alice in Tokyo.
