Corporate identity for Artel Troika — a Tour Operator which provides foreigners with an opportunity to see the genuine Russia.
Artel Troika organizes individual tours around Russia for foreigners: both for tourists and expatriates, who work and live in Russia together with their families. Artel Troika shows the genuine Russia – the one Gogol wrote about and the contemporary one, which is by all means perfectly suits descriptions of Gogol: speedy and impossible to overtake, from Saint-Petersburg as far as to Kamchatka. The company provides a guide and the constant support at each and every part of the country.
The company’s clients are adult and well-to-do Europeans and Americans. They know Russian history well and have long dreamt of coming over. They love Rachmaninoff and beef stroganoff, they’d love to try some black caviar with blinis and vodka, take a dive into Baikal and travel along the entire Trans-Siberian railway. And they always regret that put the Russian trip away for so long.
Specialists from Province Studio have developed a new corporate look for Artel Troika. The purpose was to try and avoid sliding back to kitsch and cheap popular prints but to create a system of familiar Russian images. The new style is based on Cyrillic decorative letters that have become so familiar to us through ancient books and Russian fairy tales. Specifically for the project we have drawn the entire English, French and German alphabets. The new style is now in the short-list of Idea-2016 Festival. The new website of the company shall be launched this July.