Netron has done marketing and branding for a new Smart Home Service called VORD. The name derives from Norse mythology and translates to a "protective ghost". Netron produced a logotype and visual style to make a strong and different visual style with associations to something you can not see (the ghost), something that is connected, and something that has a semi reflective surface, to make associations to designed tech and modern interface related to the products that are new and state of the art.
01 – Workshops
02 – Moodboards and brands in the same market for reference
03 – Design drafts on logo, typefaces, colours and branding elements
04 – Design details: Different one-colour-elements for different sizes.
(Small to the left and large to the right)
Splash screen for the VORD app