CONCEPT

I wanted to design an identity that would truly captivate who I am as a designer and who I am as a person. I wanted to create something not only elegant and quiet, but also something bold and loud. Looking back through my notes I’ve taken through the years, I stumbled across the Gestalt principles. When looking at my name more closely, I realized that closure could be accomplished with the two initials of my first and last name; in result an elegant and simple mark was created to represent my name. My love for sunset photography and my love for the typeface Avenir were paired together with my new mark to create a harmonious logo. My brand is simple and elegant and carries throughout all of my design work.