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    Typographic revamp and logo redesign for Bugsolutely Cricket Pasta
Branding retouch

Bugsolutely is a start up focused on developing, producing and exporting foods based on edible insect flour, a sustainable source of proteins.
They felt something was wrong with the package of their core product, the Cricket Pasta™, and asked me to revisit it, mantaining the overall look.
I worked on the typography, changing the mismatched and somehow generic character style into a more solid, relatable one. 
I also slightly redesign the logo.

Pack before:
Pack after:

Logo before:

Logo after:

Rejected logo proposals: