Student branding concept project for an international Folk Art Festival in Milan, featuring different handicrafts by guest countries each year. It was about the kite, paper cutting and shadow play from China for this year. The identity tries to speak a universal language by simplifying Chinese traditional elements. It celebrates the craftsmanship but an environment of warmth and joy are both offered. It's done as coursework at school, and all the photography featured belong to authors.
Year: 2015
