Uncrated. Unveiled.
This campaign for the Milwaukee Art Museum helped to reintroduce the museum and its massive art collection to the public after renovations that kept it closed it for over a year.  

The creative played up the fact that the art had been in storage during that time through use of crates. That motif was deployed in tv, print, outdoor, online advertising and a big experiential campaign that drew media coverage.
Uncrated. Unveiled.
0
71
0
Published:

Uncrated. Unveiled.

Milwaukee Art Museum | Uncrated. Unveiled.
0
71
0
Published: