Luxus Home Fragrance are candle manufacturers with years of experience creating luxury candles and diffusers for some of the world’s leading brands.
The company was reborn in 2016, having no existing branding or creative direction, just a vision to make their own branded, inspiring products available to the wider public. The project began with the branding which had to meet several requirements; it needed to feel personal and handmade, yet clean, professional and high-end. It needed to ‘stand out’ and ‘stand up’ against competitor products whilst also having it’s own unique identity.
Along with the identity, Matrix produced a series of creative taglines aimed to encapsulate the core values of Luxus. ’Made with love. Sealed with a kiss.’ was adopted as the primary tagline for retail, with ’Made with love. Made to order.’ adopted for trade. This was then integrated into the branding and formed into an emblem. This emblem was to become an integral part of the identity and was then formed into a pattern for use across the packaging and website.
Matrix then led the creative process for the candle and diffuser packaging, producing 3D prototypes and producing final artwork for production.
The final stage of the project was to develop a fully responsive website for the trade side of the business, luxustrade.co.uk. A fully eCommerce driven website for the retail side of the business will be launching late 2016.
“We approached Matrix to come up with our branding for our candle company after an initial phone call with Mike. I had spoken with another design company, but we felt Matrix actually wanted to help us and listen to what we wanted. We went for our first meeting and had a long discussion about what we needed, our thoughts and hopes for the project. It was a great meeting, although we were driving home thinking "did we give them enough information", "did we convey what we wanted" and were quite worried about what would be presented. We did not need to worry!
Once the first concepts were shown to us, we were thrilled, Matrix absolutely knew what we wanted and delivered! Once the branding was submitted, we had no worries about Matrix producing our website as well. As the website developed, we changed loads of things, and it was never a problem for Matrix to make the amendments. They have helped in many other ways, with box templates, label designs and mail shot emails, it really has been a pleasure to work with the team. We would recommend them to anyone.”
James Debnam, Director
