Here you will find my new job for the opening of Mercato Centrale Roma.

All the work is based on scribbles and deleted copy in order to highlight only the essence of communication, avoiding to weigh it down with words and superfluous signs: la bontà è elementare.

Enjoy it!

Credits:

animation and direction by Simone Brillarelli

copy by Debora Ugolini

sound design by Nicola Giannini

produced by Almagreal for Mercato Centrale Roma

video wall in Termini Station - Roma