Here you will find my new job for the opening of Mercato Centrale Roma.
All the work is based on scribbles and deleted copy in order to highlight only the essence of communication, avoiding to weigh it down with words and superfluous signs: la bontà è elementare.
animation and direction by Simone Brillarelli
copy by Debora Ugolini
sound design by Nicola Giannini
produced by Almagreal for Mercato Centrale Roma
video wall in Termini Station - Roma