The Nike Hyperdunk+ is an innovative new product that seamlessly unites competitive gaming with social media. The task at hand was to concept and execute a spot showcasing this technology while highlighting key components of the shoe. We came up with an engaging concept that complimented the overall brand of the Hyperdunk+. Alongside a team of talented artists I art directed this fully CG spot which premiered during the 2012 NBA Finals.
Role: Art Direction/Lead Design