This is a college project in which I had to re-brand an existing product including their logo , ads and also product packaging. For this project I chose Staedtler Pencil.
Concept : Like a garbage that attracts crows, a diver that attracts the sharks in the sea , everything that you draw using a Staedtler pencil will 'draw' attention. It also means that your works will draw people's attention too !
