Central Reformed Church has always been a church with a wide embrace for people of varying theological perspectives. “Classic Worship, Liberating Theology” is the motto that Central uses to express its accepting spirit today. CurlyHost looked to expand the Church’s visual representation while maintaining the inviting and familial nature of the Church’s message. We looked to efficiently represent the character of Central in visual form, while maintaining all informative text. The result is a robust message in a condensed space.