Backside Board Shop
Concept branding and marketing strategy for a small, locally owned snowboard shop. The logo features a handmade typeface to emphasis the gritty look and feel of the niche company.
The marketing strategy is based on the buying trends of young males ages 15-25. Researching the behavior of this generation has concluded in promoting through free gear, social media and web presence, and sponsored competitions.
The free gear will include t-shirts, stickers, and buttons allowing for the consumers to promote Backside Board Shop when wearing or sharing these items.
Social media and web presence will be highly interactive. Customers will be encouraged to participate in online discussions, blogs, and forums and all activity will be updated and responsive by Backside's management and staff. All gear that is for sale in the shop will be available for purchase on the website.
Finally, Backside Board Shop will sponsor and promote local events and competitions. Professional snowboarders will attend as often as possible to judge comps and hold signing events. Posters will be distributed throughout the city and surrounding area as well as online to promote these events.
The marketing strategy is based on the buying trends of young males ages 15-25. Researching the behavior of this generation has concluded in promoting through free gear, social media and web presence, and sponsored competitions.
The free gear will include t-shirts, stickers, and buttons allowing for the consumers to promote Backside Board Shop when wearing or sharing these items.
Social media and web presence will be highly interactive. Customers will be encouraged to participate in online discussions, blogs, and forums and all activity will be updated and responsive by Backside's management and staff. All gear that is for sale in the shop will be available for purchase on the website.
Finally, Backside Board Shop will sponsor and promote local events and competitions. Professional snowboarders will attend as often as possible to judge comps and hold signing events. Posters will be distributed throughout the city and surrounding area as well as online to promote these events.
Main Logo
Secondary Logo
T-Shirts
Stickers and Buttons
Web Blog
Web Shop
Promo Poster
