Avanti Autoworks was a new auto care startup, and from their inception they knew they wanted to be cutting edge, web and social media centric, and have a distinctive look.
Unfortunately, that was ALL they knew. They had nothing in mind for the identity package and asked me to give them a couple of different looks. After picking a few of the logotypes, they asked for an abstract car 'swash' to be added and also asked for specific color combinations.
After another round of changes, they finally settled on one of the images and color schemes and said "This is exactly what we were looking for... even though we didn't know it."