Hardy's Wine Range
Packaging Design
Packaging Design
Client/ Hardy’s
2011
Brief/ Hardy’s is creating a new range of wine aimed at young professionals hosting dinner parties. Design a label that will appeal to this target market in order to successfully launch the new range into the market.
Outcome/ Three labels; one for each wine in the range. The designs are clean and simple, giving them a sophisticated feel. The colour palette aims to make the range look elegant whilst linking the labels to the appropriate wine accordingly.
The minimalistic grid keeps the design looking fresh and modern. The use of typography on its own also contributes to this.
2011
Brief/ Hardy’s is creating a new range of wine aimed at young professionals hosting dinner parties. Design a label that will appeal to this target market in order to successfully launch the new range into the market.
Outcome/ Three labels; one for each wine in the range. The designs are clean and simple, giving them a sophisticated feel. The colour palette aims to make the range look elegant whilst linking the labels to the appropriate wine accordingly.
The minimalistic grid keeps the design looking fresh and modern. The use of typography on its own also contributes to this.
