Harrison College
"Career focused. Success driven." Campaign
Harrison College has been a well-established career college since 1902 but they needed help setting themselves apart visually from their competitors, including online-only business schools. Utilizing stock photography as well as their own from existing photo shoots, an angular, bold layout was established with rays creating focus on the student. This new style had to work in conjunction with some of the existing facets of the Harrison guidelines. In addition, an updated set of Brand Guidelines had to be developed to help their many schools develop this material on their own.