Keep your spirits happy

Our good friends at Phoenix thought that it was time to show mixers some love, so they poured over 20 years of organic crafting experience into a range worthy of mixing with your favourite spirit.
Each drink has unique ingredients that provide the ultimate in taste experience. Fijiian ginger root and a hint of citrus feature in their Ginger Ale. Organic lemons sourced from Sicily in their Lemonade. Natural quinine derived from Central African Chinchona bark in their Tonic Water. Authentic Kola nut and the spice from cloves and ginger in their Cola. And finally artesian water from the secluded, deep springs of Otakiri, New Zealand creates their Soda Water.
Curious’ brief was to create a suite of packaging that reflected the premium quality of these authentic, organic mixers. To achieve that goal we started with the bottle. The petite 250mL format was created to perfectly encapsulate the positioning of the product-drinks to be savoured and enjoyed in small quantities. Just like mixing with a very small group of select friends. We then added bespoke embossing onto the glass to make the bottle unique. Phoenix branding was featured centre stage and a series of leaf icons emanate from it to create an effervescent dynamic. This attention to detail then set the tone for the bottle labels. An understated organic pattern creates a base note for all of the flavours, which is then overlaid with a hand rendered texture to reinforce the crafted aspect of the product. Finally, a subtle colour palette was devised and printed onto metallic stock-with a matte varnish applied to create a premium, satin finish.
The individual bottles are available in many high quality bars, however Phoenix also want to ensure that these little masterpieces were available for consumers to enjoy at home. This entailed us creating a packaging format that holds 4 bottles. As with the labels, the organic pattern background is featured prominently. However to create block branding in-store, Curious mixed it up by devising a ‘black on back’ look by combining conventional inks and spot overgloss techniques. The individual flavours are then identified through colour coding the typography and adding a large band of colour on the base of the primary panels.

Phoenix and Curious. A perfect mix.



Phoenix Premium Mixers
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Phoenix Premium Mixers

Our good friends at Phoenix thought that it was time to show mixers some love, so they poured over 20 years of organic crafting experience into a Read More
372
5,240
27
Published:

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