Verizon Wireless for Government
I'd worked within the parameters of Verizon’s “House Style” to create campaigns for Verizon Wireless for Government for several years. When Verizion decided it was time to move the main branding from
McCann to McGary-Bowen I then worked closely with the McGary-Bowen team, as the brand was evolving and not yet released to the public, to produce on-brand, attitudinal ads for the Government space speaking to civilians, first responders (including EMTs, firefighters, and policemen), military and the Department of Defense utilizing stock as well as existing photography from our past photo shoots.