Background:
The Toyota Mekong Club Championship is the Mekong's biggest soccer tournament.
The Toyota Mekong Club Championship is the Mekong's biggest soccer tournament.
To get fans in all 5 countries excited about the tournament's 3rd season, we were asked to make key concepts to fit HQ's media plan —
1) 15-sec, 30-sec, 90-sec TVCs
2) Newspaper ads
3) Posters
4) Match banners
2) Newspaper ads
3) Posters
4) Match banners
Solution:
The creative proposal featured both a generic and a team-first theme that allowed for easy adaptation.
The creative proposal featured both a generic and a team-first theme that allowed for easy adaptation.
3 concepts were selected — (1) embodies Toyota's vision to unite Asia, (2) invites the audience to share the glory of winning, and (3) ignites loyal fans to
compete to their hardest.
compete to their hardest.
