Project Smartt, developed by Quintica, is an internal operation at Vodacom designed to implement a new IT system as well as change mindsets within the organisation.

Working closely with Quintica and Vodacom’s project team members, we created an attention-grabbing campaign identity that would help articulate, humanise and encourage this new process. The identity was created around the idea of disparate ways of thinking coming closer together, finding a middle ground where all staff members at Vodacom shared a common understanding.

To implement a new system always has its challenges, both from a technical point and also from an individual perspective. However great, new isn’t always welcomed at first, so our key objective was to aid in getting people onboard, to grab people’s attention and communicate in an engaging way.

For the project, we created an identity, along with the design of posters, banners, toolkits, brochures, presentation templates, infographics, T-shirts, newsletters, and weekly/monthly reports to stakeholders.

As it was an internal project the messaging could be expressed in a lighthearted manner using quirky characters and storylines. This in combination with a stricter use of type and iconography for the reports and presentations helped the team to leverage the project’s key objectives.