TUSU - Brand Identity
T U S U - Eatery & Cocktail Bar in Bali 

PROJECT: Brand Identity
ROLE: Art Direction and Graphic Design 
BRIEF: Create a timeless graphic, with a modern touch yet suitable for a sophisticated place with a bold but "homey" feeling.
SOLUTION: Tusu in Haitian creole mean "Tipsy", what a wonderful start to play with the typo. I added this variable to a very geometric and clean logo, to express change. Simple and clean, as contrast to the very "polish" chaos of the environment. Gold and Black to keep it harmonious with the decorations, with a tropical "touch" in the pattern element to underline the link with the island of the Gods. 
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TUSU - Brand Identity
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TUSU - Brand Identity

TUSU is a Eatery & Cocktail Bar located in Canggu, Bali. Is a cozy space where you’ll feel right at home. The name come from the Haitian creole, Read More
107
1,412
6
Published: